Weeks 31 and 32: Influence 👨‍⚕️

[doomhammer]

Welcome to weeks 31 and 32!

Time to read:

Influence by Robert B. Cialdini

How many times have you been played for a sucker by a seller who sold you something you didn’t even want? The author of the book had it one time too many. That’s why he decided to research what methods of influence work on people.

His approach? Start working in positions that require an influential approach and learn from the best. Door-to-door salespeople, street fundraisers, and other professionals have their ways of meeting their goals.

Bad news? You can’t get immunity from these tactics. Good news? You can at least learn to recognize them!

Fun fact: This is the most recommended book in our database so far!

Just 24 pages (or 44 minutes for an audiobook) a day to finish it in 2 weeks

[swap]

Loved the book. At one point, I was highlighting something on every page!

[doomhammer]

I think I read it before “Thinking, Fast and Slow,” though I’mnot entirely sure. Both books have a lot in common as Cialdini was following Kahneman’s research about how our brains work.

In my opinion, this book is closer to “Atomic Habits” as it first shows the theory (enough of it so you feel informed) and then directly goes to show pratical application.

It’s great that you can learn not only how to influence people, but also how to defend yourself against different manipulations.

Also, it’s a very light read. The information is presented in a way that makes it a pleasure to digest.