Welcome to weeks 51 and 52!
Time to read:
Purple Cow by Seth Godin
This is the final assignment for this year!
Being like everybody else has its benefits. It’s easier to disappear in the crowd whenever something bad is about to happen.
But being different, being an outsider, being remarkable has its benefits when something good is going to happen. If you want to get the promotion, win the businees, make a sale, your biggest strength is how different you are from the other candidates.
This short book is about that. About being different and about its benefits.
Just 12 pages (or 13 minutes for an audiobook) a day to finish it in 2 weeks